The China mobile market has developed rapidly, with smartphone shipments reaching 69 million units in 2011 and tablet shipments soaring from around one million in 2010 to some 10 million in 2011, and potentially exceeding 20 million units in 2012. As consumer spending power increases, local vendors are focusing on more market tiers and makers have begun to make a play for the high-end market.
Chart 1: White box tablet shipments to top 20 million units in 2012
Chart 4: Chip and brand vendors strengthen in-house capabilities, while IDHs decline
Table 1: Distribution of China patents granted to major players for LTE technologies
Chart 5: Flowchart of the mobile phone handset design process
Chart 6: Greater integration makes design easier, reducing the importance of IDHs
Chart 7: Nearly 80% of China smartphone shipments are from top ten brands
Chart 8: IDHs have opted to create brands with the goal of selling their own handsets
Chart 9: Analysis of the advantages of IDHs that have become brands
Chart 10: Both Android development models have pros and cons
Chart 11: Fragmentation of the Android platform is causing app developers to gradually lose interest
Chart 12: Main differences between Aliyun and standard Android systems lie in its VM and HTML 5 API
Advantages of customization for secondary development systems
Chart 13: CTS an influential verification tool, but GMS falling out of favor in China
Chart 14: New versions of Android fail to reach existing systems
Chart 15: Introduction of ARM support by Microsoft offers even greater opportunities
Table 3: Mainstream platforms for the sub-CNY1,000 smartphone market in China
Chart 16: Share of all APs supplied to China's domestic smartphone vendors, 2011 (k chips)
Chart 17: Share of APs supplied to domestic China smartphone vendors, 2012 (k chips)
Chart 18: Share of APs supplied to China's domestic tablet vendors, 2011 (k chips)
Chart 19: Share of APs supplied to China's domestic tablet vendors, 2012
Chart 20: Chip purchasing trends for China's domestic smart mobile device makers (k chips)
Chart 21: Turnkey solutions help reduce product development costs and lead times
Chart 23: Qualcomm places QRD solutions at center of its China product strategy
Chart 24: Qualcomm miscalculates capacity causing a number of strategic problems
Table 4: Qualcomm's position in China's smart mobile device market
Chart 25: TI continues to target midrange and high-end products in China
Table 5: TI's position in China's smart mobile device market
Table 6: Nvidia's position in China's smart mobile device market
Chart 27: Broadcom's main products for 2012 are all based on the Cortex-A9 architecture
Table 7: Broadcom's position in China's smart mobile device market
Table 8: Marvell's position in China's smart mobile device market
Chart 28: MediaTek MT6575 solution is popular choices in the CNY1,000 smartphone sector
Table 9: MediaTek's position in China's smart mobile device market
Table 10: Spreadtrum's position in China's smart mobile device market
Chart 30: MIPS launched new architecture to regain share in embedded core architectures
Chart 31: Market share for embedded GPUs in China smart mobile device market (m units)
