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Tuesday 3 March 2026
Audi's rebranding experiment backfires as Germany's big-three automakers plunge into China's price wars
Volkswagen AG's "in China for China" strategy is facing an uphill battle in the market after less than six months, with the company now entering a fierce pricing war that has spread...
Monday 2 March 2026
Commentary: German automotive price war in China threatens used car residual value system
Germany's automotive giants—Mercedes-Benz, BMW, and Audi (collectively known as BBA)—have engaged in aggressive price cuts in China's auto market, sparking fierce competition...
Wednesday 25 February 2026
BMW retreats from L3 autonomy, betting instead on a smarter L2
In late January 2026, Mercedes-Benz removed its Level 3 autonomous driving function from the facelifted flagship S-Class. By the end of April, BMW followed with a strategic pivot of...
Monday 9 February 2026
US tariffs force German carmakers to choose between localization and brand power

After the United States formally imposed a 15 percent import tariff on European automobiles, Germany's three largest carmakers—Volkswagen,...

Thursday 15 January 2026
EU minimum-price rule shifts China EV dispute from tariffs to head-to-head competition
The EU has replaced tariffs on Chinese battery electric vehicles (BEVs) with a "minimum price commitment" mechanism, signaling a shift in the ongoing trade dispute from border barriers...
Friday 9 January 2026
How China's carmakers are pushing imported cars to the margins
China's market for imported passenger cars continues to shrink, underscoring a profound shift in consumer preferences and industrial power. According to the latest data from the China...
Thursday 8 January 2026
BMW cuts prices in China as 2026 auto competition heats up

As 2026 begins, competition within China's auto market is heating up rapidly, propelled by a convergence of government policy shifts and...

Tuesday 30 December 2025
Samsung Electronics supplies Exynos Auto chip to BMW iX3, marking automotive semiconductor push
Samsung Electronics has begun supplying its advanced Exynos Auto V720 processor to BMW's iX3 electric vehicle, signaling the company's formal entry into the automotive semiconductor...
Wednesday 24 December 2025
EVs and chips convergence: Taiwan's auto industry shifts south
Beyond the traditional auto-related businesses that have long been rooted in southern Taiwan, a broader shift has taken shape in recent years. From manufacturing to retail, industry...
Monday 24 November 2025
German automakers scramble to reduce China dependence after Nexperia crisis
Germany's three automotive giants—Volkswagen, BMW, and Mercedes-Benz—are facing an increasingly difficult balancing act. China remains its largest and most profitable market,...
Monday 24 November 2025
Kian Shen projects record 2026 electric bus frame orders, BMW battery box contracts to boost overseas business
Kian Shen Corporation, a vehicle frame supplier under Taiwan's Yulon Motor Group, expects to secure orders for more than 1,000 electric bus frames in 2026 as supply constraints ease,...
Friday 21 November 2025
Humanoid robots enter carmakers' factories, but key barriers slow wider adoption
The global race to deploy humanoid robots in the automotive industry has moved decisively from the laboratory into commercial reality in 2025. Yet behind high-profile demonstrations—from...
Monday 10 November 2025
BMW's Neue Klasse iX3 launch bolsters EV strategy in 3Q sales
German luxury automaker BMW is approaching a critical milestone in its electric transformation as it prepares to launch the iX3, the first model built on its next-generation Neue Klasse...
Monday 3 November 2025
Samsung SDI partners with BMW and Solid Power to advance solid-state battery commercialization
Samsung SDI is collaborating with BMW and US-based solid-state battery firm Solid Power for a joint solid-state battery validation project. Following SK On, Samsung SDI will thus become...
Friday 24 October 2025
BMW iX3 sparks EV rush in Europe, but supply questions loom
The luxury electric vehicle (EV) landscape in Europe is undergoing a fundamental shift. The race is no longer just about battery capacity—it's about who controls the platform,...