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Japan and South Korea leading in mobile advertising, says ABI Research

Press release, December 17; Eric Mah, DIGITIMES Asia Monday 17 December 2007 0

By 2012, the total value of all mobile advertising and marketing in Japan and South Korea will reach US$1.2 billion and US$684 million, respectively, according to ABI Research. With closely-targeted marketing using demographic data from existing mobile...

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