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Hybrid SLI to promote motherboard/graphics card bundling in new Nvidia Additive Brand strategy

Monica Chen, Taipei; Joseph Tsai, DIGITIMES Asia Wednesday 9 January 2008 1

Nvidia recently informed its hardware partners of its "Additive Brand" strategy, a new marketing move which takes advantage of the company's recently announced Hybrid SLI technology to help increase the rate of motherboard and graphics card...

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