Smartphones becoming an indispensable digital tool in our daily lives is driving flourishing developments of social media platforms and the influencer economy. This has changed the way businesses advertise. They have primarily been running ads with Google and Meta but are now increasingly working with influencers as a way to boost their revenue at physical stores. However, not every business can afford the cost of partnerships and agencies with top influencers. As such, the influencer economy transition has happened to shift to phase two wherein some businesses choose to partner with micro-influencers with a smaller follower count but higher engagement. Nevertheless, businesses looking to leverage micro-influencers might still find the back-and-forth communication tedious and time-consuming with traditional influencer matchmaking platforms. This remains a challenge that businesses attempting to harness the power of influencer marketing need to overcome.
Tellit Now CEO Kai-Hsiang Yang commented that the back-and-forth communication with either top influencers or micro-influencers about the upfront cost, time, and campaign details can be a real hassle. Worse yet, something unexpected such as the influencer not showing up onsite could still happen. There are plenty of platforms on the market that manage micro-influencers, but they are unable to help eliminate all these problems. Tellit Now provides an automated software as a service (SaaS) that matches influencers with businesses in real-time with LBS. It simplifies the online marketing process and creates a win-win situation for both businesses and influencers, leading the influencer economy into phase three.
Map-based exploration shortens the preparation process
To address the pain points of influencer marketing, Tellit Now has launched its unique SaaS platform for innovative social media word-of-mouth marketing that effectively connects businesses and content creators. It helps physical stores or brands leverage influential content creators to increase their visibility and revenue. Integrating all services, the Tellit Now platform enables one-stop management of everything on users' mobile phones, for example, allowing businesses to generate push notifications to advertise their needs, search for nearby content creators and process online payments.
Yang explained that Tellit Now uses map-based exploration and works in connection with various social media such as Instagram. Using the map mode on the Tellit Now app, content creators can check in real-time whether a business in the vicinity needs influencer marketing and get information on the campaign budget and requirements. The content creator, if eligible, can choose to participate in the campaign. There is no need for cumbersome communication and confirmation. For businesses, all they have to do is enter their marketing budget and campaign details which will be broadcasted in the app. The system will allow interested influencers to browse this information. Compared to the traditional approach, Tellit Now significantly shortens the time it takes to kickstart a social media marketing campaign.
Lowering the threshold for digital marketing and harnessing the power of influencers
Before founding Tellit Now, Yang worked for another startup that was based in Taiwan Tech Arena (TTA) so he was well aware of the startup ecosystem in Taiwan as well as all the services made available by TTA and accelerators. When establishing Tellit Now, he received help and guidance from Foodland Venture and food service industry consultants. He was also introduced to a number of venture capital firms. These have greatly benefitted Tellit Now's development. The startup is also considering applying for subsidies from the National Development Fund and the Ministry of Economic Affairs' Small Business Innovation Research (SBIR) program.
According to Yang, although the influencer economy has been around for many years, many businesses lack marketing know-how and only care about views and ratings. With Tellit Now, not only do businesses have an easy-to-use digital marketing tool to increase their visibility, but they can also effectively shorten the time it takes to engage with influencers. Going forward, Tellit Now plans to incorporate CRM functionality and offer traffic analysis to further help businesses leverage digital tools to drive revenue growth.
Tellit Now enables physical stores to easily start a marketing campaign
Photo: Tellit Now