Apple's 2025 product announcement

On September 10, Apple unveiled one of its broadest product updates in recent years.

The announcement spanned the iPhone 17 family (Standard, Pro, and Pro Max), its thinnest smartphone ever with the iPhone Air, three new Apple Watch models, and the third-generation AirPods Pro with live translation support.

DIGITMES Asia provides basic users with unlimited access to toll-free articles. Sign up for free subscription now to continue your reading!

Subscribe Now

IN THE NEWS

Thursday 11 September 2025

Advanced vapor chamber design positions Apple for ultra-thin iPhones and wearable devices

Apple has introduced its self-developed vapor chamber (VC) cooling technology for the first time in the iPhone 17 Pro series, aiming to maintain high performance during extended use...

Thursday 11 September 2025

Taiwan Mobile forecasts 30% rise in iPhone 17 sales, driven by upgrade replacements from older models

Apple officially unveiled its latest iPhone 17 series on September 10, and Taiwan Mobile's Chief Consumer Business Officer, Tony Lin, expressed strong confidence in the new models,...

Thursday 11 September 2025

iPhone 17 strategy: three distinct lines, AI takes backseat

Apple's new generation iPhone 17 series has officially debuted, sparking renewed market discussion. The three new models each have distinct features. The iPhone 17 Pro series boasts...

Thursday 11 September 2025

Apple reduces reliance on Broadcom with in-house N1 chip for iPhone 17

Apple has reached a new milestone in its self-developed chips. Following the A and M series processors, as well as the debut of the C1 modem chip on the iPhone 16e in early 2025,...

Thursday 11 September 2025

Apple brings vapor chamber cooling to iPhone 17 Pro after six-year wait, yet many suppliers now chase AI servers

Apple is preparing to debut vapor chamber (VC) cooling in the upcoming iPhone 17 Pro, with Taiwan's Asia Vital Components (AVC) and China's Suzhou Tianmai Thermal Technology reportedly...

Thursday 11 September 2025

Foxconn and Tata reshape Apple supply chain as first iPhone 17 production shifts to India

Apple has officially launched its iPhone 17 series, signaling a major shift in its global supply chain strategy as geopolitical tensions and trade uncertainties persist. The company...

Thursday 11 September 2025

China downplays India’s role, yet Taiwan supply chain braces for Apple’s next moves

China's large-scale industrial mobilization is on full display as the iPhone 17 enters mass production, with Foxconn's Zhengzhou factory reportedly operating at maximum capacity to...

Thursday 11 September 2025

Apple's iPhone 17 launch puts India in the frame, but China still calls the shots

Apple's unveiled iPhone 17 series includes units manufactured in India, sparking significant discussion about the evolving dynamics in the company's global supply chain. Indian facilities...

Wednesday 10 September 2025

Apple launches iPhone 17 series with stable pricing amid tariff and market concerns

Apple unveiled the iPhone 17, 17 Pro, 17 Pro Max, and the slimmer iPhone Air on September 9, 2025. The company kept prices steady in US dollars compared to 2024, reflecting a cautious...

Wednesday 10 September 2025

Apple absorbs tariff impact, keeps most iPhone 17 prices steady to stay competitive

Apple has largely held steady on iPhone 17 pricing despite potential US tariffs on imported smartphones, introducing only a modest increase for the iPhone 17 Pro. The approach highlights...

Wednesday 10 September 2025

Apple leverages e-SIM support and competitive pricing to strengthen foothold in China

Apple unveiled its latest iPhone 17 series on September 9, 2025, introducing four new models, including the highly anticipated iPhone Air. The iPhone Air, noted for its thinnest design...

Wednesday 10 September 2025

Apple launches iPhone 17 Pro, Pro Max and thinnest-ever Air with new A19 Pro chip

Apple on September 10 unveiled one of its broadest product updates in recent years, spanning the iPhone 17 family, a new thin-and-light...