In addition to the smart mobile device markets, Apple and Google have also been expanding their presence in other industries such as automobile electronics.
Google announced the establishment of Open Automotive Alliance (OAA) at the Consumer Electronics Show (CES) 2014, while Apple unveiled its CarPlay technology during the Mobile World Congress (MWC) 2014.
However, both players are still new to the car-use computer, telematics and infotainment industries and may take a while before they can see meaningful growth in these sectors, Digitimes Research believes.