There were 428.2 million subscribers of OTT (over the top) TV subscribers in China as of the end of 2013, increasing 144.3 million from 2010 and accounting for 69.3% of all Internet service users, according to Digitimes Research.
OTT set-top boxes (STBs) took up 15.1% of all types of STBs shipped in the China market during the third quarter of 2013, hiking 10.4ppt from 2012, Digitimes Research indicated.
Device vendors such as Huawei Device and Xiaomi Technology, OTT TV operators such as LeTV and PPTV, cable TV operators such as BesTV and Wasu, and Internet service providers such as Alibaba, launched own-brand ARM-architecture OTT STB models for retail sale at CNY299-499 (US$49-81) in 2013.