AI-based precision marketing solution developer GameMind has introduced parameters for banks and insurance companies to evaluate credit for people without credit records, mostly students and those who are starting their careers, for deciding on appropriate banking services (such as credit cards) and premium rates respectively, according to company chief marketing officer Young Li-chieh.
The solution consists of extensive collection of various open documented data and unlocking of file formats to facilitate data processing in the first step, and text analysis and semantic interpretation in the second step, Young explained.
GameMind provides API for banks and insurance companies to use the results of semantic interpretation. A bank can use API to quickly verify the background of an applicant for a bank account, Young noted.
GameMind plans to develop a model that can automatically estimate credit points, Young indicated. However, two problems have to be solved: How to allocate relevant parameters to obtain the credit point that best reflects the facts, and how to examine the accuracy for credit points, Young noted.
GameMind CEO Wang Wenyn (left) and chief marketing officer Young Li-chieh
Photo: Yihan Li, Digitimes, December 2019