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China's smartphone market saw shipments rise to nearly 72 million units in the second quarter of 2024 with volumes to slip in the third quarter before picking up in the fourth quarter.
Abstract
Smartphone shipments to the China market totaled 71.8 million units in the second quarter of 2024, up 2.6% quarter-on-quarter and 14.4% from a year ago, according to DIGITIMES Research.
Looking into the second half of 2024, smartphone shipments to the China market are estimated to see a single-digit sequential decline in the third quarter but a double-digit sequential growth in the fourth quarter of the year.
The top-5 smartphone brands in the China market from the largest to the smallest were Vivo, Oppo, Honor, Xiaomi, and Huawei in the second quarter of 2024. Compared to the previous quarter, Vivo, Oppo, and Honor retained their positions with Xiaomi rising from sixth place to fourth, Huawei falling from fourth to fifth, and Apple dropping out of the top five to sixth.
Table of contents
Table 1: Key factors affecting 2Q24 and 2H24 smartphone shipments in ChinA: Supply
Table 2: Key factors affecting 2Q24 and 2H24 smartphone shipments in ChinA: Demand
Chart 1: China smartphone market shipments, 2Q23-4Q24 (m units)
Chart 2: China smartphone market shipments – international and local brands, 2Q23-4Q24 (m units)
Chart 3: China smartphone market share – international and local brands, 2Q23-4Q24 (m units)
Chart 4: China smartphone market shipments, by China-based players, 2Q23-4Q24 (m units)
Chart 5: China smartphone market shipment share, by China-based players, 2Q23-4Q24
Chart 6: China smartphone market shipment growth by quarter by China-based players, 2Q23-4Q24
Chart 7: International brand smartphone shipments in China market, 2Q23-4Q24 (m units)
Chart 8: China smartphone market shipments by international brands, 2Q23-4Q24 (m units)
Chart 9: China smartphone market shipment share by international brands, 2Q23-4Q24
Chart 10: China smartphone market quarterly shipment growth by international brands, 2Q23-4Q24
Chart 11: China smartphone market shipments by all vendors, 2Q23-4Q24 (m units)
Chart 12: China smartphone market shipment share by all vendors, 2Q23-4Q24
Chart 13: China telecom carriers' overall subscribers, Jan 2024-Jun 2024 (m users)
Chart 14: China telecom carriers' increased subscriber, Jan 2024-Jun 2024 (m users)
Chart 15: China telecom carriers' 5G subscribers, Jan 2024-Jun 2024 (m users)
Chart 16: China telecom carriers' increased 5G subscribers, Jan 2024-Jun 2024 (m users)
Chart 17: China smartphone market shipments, 2019-2024 (m units)
Price: NT$28,800 (approx. US$900)
