Smartphone vendors' strategies and timing of product launches in different markets were affecting their sales in second-quarter 2014.
Apple saw its smartphone ASP drop to a historic low in the second quarter, as its major offering remained the iPhone 5s. At the same time, it lowered prices for older iPhone versions in emerging markets and introduced the 8GB iPhone 5c in various markets.
LG Electronics saw considerable shipments for LTE smartphones in the South Korea and overseas markets.
Xiaomi Technology topped China-based vendors in smartphone shipments in the first and second quarters but has mainly focused on the China market.
Sony saw decreased sales of entry-level and mid-range smartphones in emerging markets due to competition from China-based and local vendors, according to a new report from Digitimes Research.
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