Pricing for LCD TVs in the 46- to 48-inch range declined 8.4% in November to around on average of US$810, according to Digitimes Research. The pricing includes the US, Germany, UK, Japan and China markets.
However, 60-inch TV pricing on average increased from US$1,709 to US$1,741 as demand increased due to the holiday period.TVs sized 32-inch meanwhile increased from US$302 in October to US$326 in November.
Taiwan makers' shipments of LCD TVs reached 8.96 million units in the third quarter of 2014, up 3.2% on quarter and up 0.1% on year. Looking to the fourth quarter, Taiwan makers can expect to see shipments hit 9.56 million units, up 6.2% on quarter. Total shipments will reach nearly 35 million units in 2014, about 10 million less than the volume seen in 2011 when Taiwan's LCD TV shipments peaked, said Digitimes Research.