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Global mobile device shipment forecasts, 2021 and beyond: Smartphones, notebooks and tablets

Jim Hsiao
Jim Hsiao
Notebook and tablet shipments are both expected to increase from a year ago in 2020 due to demand from stay-at-home activities, while those of smartphones will slip. In 2021, notebook shipments will stay flat on year, but tablet will decline, while smartphone volumes will rise thanks to 5G's commercialization.
Abstract
Shipment share by CPU, 2016-2021

Stay-at-home activities in the wake of the coronavirus pandemic have been driving robust shipment growth for the notebook industry in 2020. The pandemic is likely to linger in 2021, with stay-at-home activities becoming the new normal to continue sustaining notebook shipments.

Global tablet shipments in 2020 will show flat growth from the 2019 level as the COVID-19 pandemic spurs explosive stay-at-home demand. With unfilled demand for tablets gradually satisfied and a high comparison base in 2020, tablet shipments in 2021 will decelerate and suffer a double-digit decline on year.

After suffering two consecutive years of annual declines, global smartphone shipments will experience another drop in 2020, with the scale even widening to double digits, as the market has sustained impact from the coronavirus pandemic. In 2021, global smartphone shipments are estimated to show a strong double-digit rebound on year thanks to 5G's commercialization in mature markets.

Table of contents
  • Smartphone introduction

  • Key factors affecting 2021-2025 worldwide smartphone shipments

  • Table 1: Key factors affecting 2021-2025 worldwide smartphone shipments

  • Smartphone shipment breakdown

  • Global shipments

  • Chart 1: Global smartphone shipments, 2020-2025 (m units)

  • Top-7 vendors

  • Chart 2: Top-7 smartphone vendors' shipments, 2020-2021 (m units)

  • Shipments by OS

  • Chart 3: Shipments by OS, 2019-2021 (m units)

  • Chart 4: Shipment share by OS, 2019-2021

  • 5G smartphone

  • Chart 5: Global shipments by 5G and non-5G, 2020-2025 (m units)

  • Foldable display smartphone

  • Chart 6: Global shipments by foldable display feature, 2020-2025 (m units)

  • Global production capacity

  • Table 2: Global smartphone production capacity deployment 2020-2025

  • Notebook introduction

  • Notebook shipment breakdown

  • Global shipments

  • Chart 1: Global notebook shipment forecast, 2018-2025 (m units)

  • Key factors affecting 2021 worldwide notebook shipments

  • Table 1: Key factors affecting 2021 worldwide notebook shipments - supply side

  • Table 2: Key factors affecting 2021 worldwide notebook shipments - demand side

  • Chromebooks

  • Chart 2: Chromebook shipments, 2016-2021 (k units)

  • Shipments by CPU

  • Chart 3: Shipment share by CPU, 2016-2021

  • Shipments by touchscreen feature

  • Chart 4: Shipment share by touchscreen feature, 2016-2021

  • Shipments by vendor

  • Chart 5: Notebook shipments by top vendor, 2019-2021 (m units)

  • Tablet introduction

  • Key factors affecting 2021 worldwide tablet shipments

  • Table 1: Key factors affecting worldwide tablet shipments in 2021 - supply and demand

  • Brand vendor

  • Table 2: Key factors affecting worldwide tablet shipments in 2021 - brand vendor

  • Market trends

  • Tablet shipment breakdown

  • Global shipments

  • Chart 1: Global tablet shipments, 2018-2025 (m units)

  • White-box shipments

  • Chart 2: Shipments by brand and white-box player, 2016-2021 (m units)

  • Size

  • Chart 3: Brand shipments by size, 2019-2021 (m units)

  • Chart 4: Brand shipment share by size, 2019-2021

  • Touchscreen technology

  • Chart 5: Brand shipments by touchscreen technology, 2019-2021 (m units)

  • Chart 6: Brand shipment share by touchscreen technology, 2019-2021

  • Brand vendors

  • Chart 7: Brand shipments by vendor, 2016-2021 (m units)

  • Chart 8: Brand shipment share by vendor, 2016-2021

  • Apple

  • Chart 9: Apple tablet shipments, 2016-2021 (m units)

  • Taiwan ODM

  • Chart 10: Brand shipments by Taiwan ODMs, 2016-2021 (m units)

  • TABLES AND CHARTS

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    Published: November 3, 2020

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