Taiwan market: Yahoo! Kimo launches keyword-based Brand Match advertising service

Harris Lin, Taipei; Adam Hwang, DIGITIMES Asia Thursday 8 January 2009 0

Yahoo! on January 7 announced the launch of Brand Match, a new type of online banner advertising based on keyword search, in the Taiwan market. Target clients are owners of the top 500 brands in Taiwan, according to Yahoo! Kimo (Yahoo! Taiwan).

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