Global notebook shipments to suffer another 5% decline in 1Q24 after an almost 6% sequential drop in 4Q23.
Abstract
Global notebook shipments, not including detachable models, went down 5.8% sequentially in the fourth quarter of 2023 due to brand vendors' promotions for clearing inventory almost reaching an end; new CPU platform not yet ready; and weak end demand for notebooks pulling brand vendors back from strengthening their orders for the quarter despite the quarter being the traditional strong season.
With a low comparison base in the fourth quarter of 2023 and some brand vendors starting to push new notebook models, shipments in the first quarter of 2024 are expected to achieve a stronger than the usual first-quarter performance despite the quarter's slow seasonality.
Among the top notebook brands worldwide, Lenovo will stay at the lead in the first quarter of 2024 thanks to the end demand resumption in China, further widening its shipment gap with the number-2 Hewlett-Packard (HP), who will act even more conservatively in the first quarter of 2024 as its shipments did not benefit much from the year-end holidays as usual in the fourth quarter of 2023.
Table of contents
Introduction
Chart 1: Notebook shipments, 4Q22-1Q24 (k units)
Chart 2: Global notebook shipments, 4Q22-1Q24 (k units)
Shipments breakdown
Clients
Chart 3: Shipments by major client, 4Q22-1Q24 (k units)
Chart 4: Shipment share by major client, 4Q22-1Q24
Chart 5: Global shipments by major vendor, 4Q22-1Q24 (k units)
CPUs
Chart 6: Shipments by CPU, 4Q22-1Q24 (k units)
Chart 7: Shipment share by CPU, 4Q22-1Q24
Screen size
Chart 8: Shipments by screen size, 4Q22-1Q24 (k units)
Chart 9: Shipment share by screen size, 4Q22-1Q24
Makers
Chart 10: Shipments by maker tier, 4Q22-1Q24 (k units)
Chart 11: Shipment share by maker tier, 4Q22-1Q24
Chart 12: Top maker shipments, 4Q22-1Q24 (k units)
Chart 13: Vendor-maker partnership, 4Q23 (k units)
Chart 14: Vendor-maker partnership, 3Q23 (k units)
Chromebooks
Chart 15: Chromebook shipments, 4Q22-1Q24 (k units)
Important factors
Components
Annual shipments
Chart 16: Taiwan and Global notebook shipments, 2019-2023 (k units)
Chart 17: Top maker shipments, 2020-2023 (k units)
Chart 18: Global shipments by major vendor, 2020-2023 (k units)
Chart 19: Vendor-maker partnership, 2023 (k units)
