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Friday 25 July 2025
Tesla's price cuts challenge premium brand positioning as EV competition intensifies
Tesla's aggressive price-cutting strategy risks undermining its luxury brand status as the electric vehicle (EV) pioneer prepares to launch affordable models in the second half of 2025, raising questions about its ability to maintain premium positioning amid intensifying competition.
Friday 25 July 2025
Auto market instability moves PCB makers toward AI servers & LEO satellites
As global carmakers transition from gas vehicles to electric vehicles (EVs), Taiwanese automotive PCB suppliers report that end-user demand has entered a cooling-off period. Forecasts for 2025 from carmakers in Europe, the US, and Japan remain conservative, while Chinese automakers are locked in intensified price wars. The industry expects it will take another 2-3 years before global car market demand recovers.
Thursday 24 July 2025
Tesla's financial slide deepens in 2Q25, hit by Musk fallout and EV competition

Tesla's financial challenges deepened Wednesday with a sharp drop in second-quarter earnings and revenue, underscoring a tough year marked by falling sales, brand challenges, and growing competition.

Thursday 24 July 2025
BYD delays Hungary plant, pivots to Turkey in Europe strategy shift
Chinese electric-vehicle maker BYD is reshaping its European manufacturing plans, pushing back mass production at its Hungary facility while fast-tracking a Turkey plant as it grapples with market challenges.
Thursday 24 July 2025
Car industry questions Huawei's no car-making pledge as HIMA surges
Huawei's Harmony Intelligent Mobility Alliance (HIMA) reached top five in total sales in June, just one spot behind Tesla China, an indication of the beginning of Huawei's path to supremacy. Although Huawei insists it does not make cars, it understands the importance of controlling core vehicle technologies and is gradually making improvements in the automotive field. However, the elephant in the room must be addressed: Will Huawei grow to be a larger threat to its partners and other Chinese automakers?
Wednesday 23 July 2025
Driving towards net-zero: Mastertrans unveils Taiwan's first certified intercity electric bus with fully localized systems
At the 2025 Taiwan Net Zero Mobility Forum: Hydrogen and Electric Buses, held on July 22, 2025, in Kaohsiung, Master Transportation Bus Manufacturing Ltd. (Mastertrans) unveiled Taiwan's first certified intercity electric bus. The vehicle incorporates 10 fully localized key components, setting a new standard for the nation's electric vehicle industry.
Wednesday 23 July 2025
Chinese EVs surge globally but face mounting international roadblocks
China overtook Japan in 2023 to become the world's top automobile exporter — a symbolic milestone for its surging electric vehicle (EV) industry. From battery-electric (BEV) to plug-in hybrid vehicles (PHEV), Chinese automakers are winning attention for their unmatched price-to-performance ratio, drawing concern from legacy manufacturers in the US, Europe, Japan, and South Korea.
Wednesday 23 July 2025
Chinese car brands gain ground in Europe through fleets, not consumers

Chinese automakers have emerged as a global force, commanding attention from policymakers and industry leaders worldwide. After initial resistance in the US and Russia, China has turned its focus to Europe, its first major testing ground for global expansion.

Wednesday 23 July 2025
US, Japan announce trade deal setting tariffs at 15%; auto levy exemption remains unclear
President Donald Trump announced on Tuesday that the US and Japan have reached a trade agreement, setting reciprocal tariffs at 15% for Japanese exports to the US. This rate is notably lower than the 25% tariff President Trump had previously threatened to impose on Japan. The announcement aims to alleviate fears of escalating trade tensions between the two close allies.
Wednesday 23 July 2025
Beyond racing: 'F1' showcases the evolution of automotive technology
Since its release, F1 has burned rubber at the box office, not only becoming a major success for Apple but also accelerating as an important and exciting reference in the history of automotive technology development.
Tuesday 22 July 2025
Samsung powers the next Maybach experience with seamless tech integration
Samsung is strengthening its partnership with Mercedes-Benz on two strategic fronts—melding cutting-edge display technology with mobile-powered vehicle access—signaling the tech giant's deeper push into the luxury auto segment.
Tuesday 22 July 2025
The battery split: Tesla distances from China, one cell at a time
In a significant shift within Tesla's supply chain, the electric vehicle maker is expected to adopt high-energy nickel-cobalt-manganese (NCM) batteries from South Korea's LG Energy Solution (LGES) for its new rear-wheel-drive (RWD) Model 3 variant, marking a departure from its prior reliance on China's CATL and its lithium iron phosphate (LFP) cells.
Tuesday 22 July 2025
Taiwan importers sidestep car taxes with assembly workaround
Taiwan's auto importers are using local assembly tactics to reduce crushing tax burdens that can push levies above 50% on foreign vehicles.
Tuesday 22 July 2025
Foxconn eyes robotaxi market with scalable manufacturing strategy
As cars become increasingly electric and intelligent, fully autonomous vehicles—designed to free the driver's hands—are rapidly emerging as a central force shaping the future of the automotive industry.
Monday 21 July 2025
Uncertainty over US-Taiwan auto tariffs chills car sales and delays supply chain projects
As of July 18, 2025, negotiations between Taiwan and the United States over automotive tariffs remain unresolved, leaving consumers hesitant and domestic automakers largely immobilized. The prolonged uncertainty has caused a significant slowdown in new project initiations across Taiwan's automotive supply chain.
Monday 21 July 2025
Rising US production demands spur growth for Taiwanese auto parts firms
US President Donald Trump continues to emphasize his "Made in America" agenda, demanding that US automakers manufacture vehicles — and their components — entirely within the country. This renewed nationalistic manufacturing push is already being felt by auto parts suppliers, including several Taiwanese companies with operations in the US, who say customers are now urging them to ramp up production capacity or shift toward providing fully assembled modules.
Friday 18 July 2025
Tariff uncertainty stalls sales, Mercedes-Benz Taiwan awaits direction
As US-Taiwan negotiations over complete vehicle tariffs near conclusion, market speculation has intensified, especially around the possibility of a zero-percent tariff on American-made vehicles. These rumors have fueled consumer anticipation across Taiwan, with hopes that imported car prices will soon become more accessible.
Friday 18 July 2025
Stellantis scraps hydrogen van launch, casting doubt on fuel cell future
Stellantis has announced it is scrapping its hydrogen fuel cell vehicle (FCV) program and cancelling plans to launch a hydrogen-powered van in 2025, delivering a major blow to the nascent hydrogen mobility sector and raising fresh questions about the commercial viability of hydrogen in the automotive industry.
Friday 18 July 2025
WKG navigates tariffs, currency shifts with the US and China in its sights
Taiwan-based automotive component manufacturer World Known MFG (WKG) announced on Wednesday that it is doubling down on its US business strategy, targeting higher-value product lines to offset trade-related pressures and currency volatility.
Friday 18 July 2025
Taiwan-based auto part maker WKPT expects revenue contribution to grow from Japan

World Known Precision Industry (WKPT), a major Taiwanese supplier of commercial vehicle components, has long relied on the US as its largest revenue source. But chairman Kevin Lu now sees Japan emerging as the company's next strategic growth market, driven by a surge in local investment and a rejuvenated commercial vehicle sector.

Thursday 17 July 2025
Taiwan's auto industry prepares for a post-tariff reality
With US–Taiwan tariff negotiations still unresolved, uncertainty is rippling through Taiwan's auto industry. Industry sources now warn that should the Taiwanese government lower tariffs for American vehicles, other trade partners—particularly Japan and South Korea—are likely to demand the same treatment.
Thursday 17 July 2025
Import tariff talks with the US spark fears among Taiwan's domestic carmakers
Taiwan's domestic and imported car markets have long been locked in a delicate tug-of-war. In 2024, local vehicles held a narrow lead with a 52% market share, compared to 48% for imports. But that balance could be upended if the latest trade rumors prove true.
Wednesday 16 July 2025
South Korean AV startup brings self-driving shuttles to Singapore with Grab
As autonomous vehicle (AV) companies worldwide race to accelerate commercialization, Singapore has established itself as a premier proving ground for self-driving technology. South Korean autonomous shuttle startup Autonomous A2Z has seized on Singapore's robust regulatory framework and advanced infrastructure to launch its first overseas operation, partnering with ride-hailing giant Grab to deploy self-driving shuttle services on public roads in Singapore's bustling downtown.
Wednesday 16 July 2025
Copper shock: auto industry faces cost surge under new tariff
President Donald Trump's latest tariff announcement — a proposed 50% duty on copper imports to take effect in August — is sending shockwaves through the American auto industry, which is already strained by rising material costs. Industry analysts warn the move could trigger a fresh wave of price increases for vehicles, as financial pressures ripple down through the supply chain.
Wednesday 16 July 2025
European automakers confront Trump 2.0 tariff reality
The Trump administration has unveiled the second wave of reciprocal tariffs, escalating trade tensions with the European Union. Under the latest announcement, tariffs on EU imports will increase by 10% to 30%, taking effect in August 2025. In response, the EU has finalized a retaliatory tariff list targeting American goods, including Boeing aircraft, automobiles, and whiskey.