Facing an aggressive push by Chinese automakers to launch new models at short intervals and rapidly seize market share, major automakers in Europe, the US, Japan, and South Korea are confronting a new trade-off between R&D speed and quality control. Renault Group CEO Francois Provost said the French automaker will not blindly follow suit at the expense of quality and will not bring a new model to market if its development cycle is under two years.
China has introduced new guidelines aimed at steering its automotive industry toward more orderly competition overseas as domestic automakers and suppliers expand rapidly into international markets.
