The global tablet market experienced significant growth in 2011-2014. However, Digitimes Research predicts shipments will drop 11.8% in 2015. Demand for consumer tablets is slowing, as larger smartphones and a maturing market squeeze demand, and vendors will turn to the enterprise to push demand. This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.
Chart 1: Mobile shipments by device type, 2007-2015 (m units)
Chart 3: Tablet shipments by vendor type, 2012-2015 (m units)
Chart 5: Branded tablet shipments by screen size, 2014-2015 (m units)
Chart 6: Branded tablet shipment share by screen size, 2014-2015
Chart 7: White-box tablet shipments by screen size, 2014-2015 (m units)
Chart 8: White-box tablet shipment share by screen size, 2014-2015
Chart 9: Tablet shipments by operating system, 2014-2015 (m units)
Chart 10: Tablet shipment share by operating system, 2014-2015
Chart 11: Intel processor-based tablet shipments and share by operating system, 2014-2015 (m units)
Chart 12: Apple became more aggressive with iPad line pricing in 2014
Chart 15: Samsung tablet shipments by size, 2014-2015 (m units)
Chart 16: Lenovo tablet shipments by size, 2014-2015 (m units)
Chart 17: Asustek tablet shipments by size, 2014-2015 (m units)
