Walter Liu has been hired by American Express for the recently created role of Head of the Asia Region.
In this capacity, he is in charge of managing AmEx's issuance operations in the markets of Singapore, Thailand, Taiwan, Hong Kong, and Taiwan. He oversees the Company's proprietary business and acts as the Managing Director of their operations in the market.
Liu has over 20 years of experience with American Express and is a seasoned business leader and risk management expert. He is in an excellent position to manage the region as AmEx pursues its goal of controlling and catering to the premium segment in Asia because of his background in creating and managing high-performing teams and his comprehensive knowledge of the Asian market.
Liu's appointment marks a huge step in AmEx's expansion plans, and it is expected to boost its presence and adaptability in the market. With his deep understanding of the Asian market dynamics, Liu is poised to lead AmEx's efforts in expanding its footprint across key Asian economies.
One of the key areas of focus under his leadership will be the enhancement of AmEx's digital and online services. As more consumers and businesses in Asia embrace digital payments, AmEx aims to provide cutting-edge solutions that cater to the evolving needs of its customers.
The evolving needs of AmEx customers mean that the plastic card is becoming popular for a variety of uses. From shopping to online gaming and gambling, AmEx is leading the way in Asia.
When it comes to online gaming and gambling, the AmEx payment options are endless, with a huge variety of gambling sites now accepting AmEx. As Techopedia author and casino expert Sergio Zammit notes, AmEx is popular because players get points in return for every payment. Beyond that, AmEx is also setting itself apart by offering players:
Safety and security: AmEx is known for its strong security features. This makes it a trustworthy choice for online transactions. Users appreciate the added layer of protection that comes with using a credit card with a strong fraud prevention system.
Convenience: Many online casinos and betting sites have started accepting AmEx because of its popularity and ease of use. Players can quickly and securely deposit funds into their gambling accounts, allowing for a hassle-free gaming experience at online casinos and crypto betting sites.
Beyond online gaming and gambling, AmEx is also widely used for online shopping across Asia. Let's explore why AmEx, in particular, is becoming one of the most popular plastic cards for shopping in the region:
Partnerships with Retailers: AmEx has established partnerships with major online retailers, offering exclusive deals and discounts to cardholders. This has encouraged more consumers to use their cards for online purchases.
Growing E-commerce Market: The e-commerce market in Asia is growing, with countries like China, Japan, South Korea, and India leading the charge. AmEx's presence in this market is growing as more consumers turn to online shopping for convenience and variety.
Cross-border Shopping: AmEx is favored for cross-border transactions because of its reliability and acceptance at international online stores. Asian consumers often use AmEx when purchasing goods from overseas, leveraging the card's global acceptance.
Under Liu's direction, AmEx is starting this new chapter in a position to take advantage of the expanding potential in the Asian market. AmEx is poised to solidify its position as the area's top financial services provider by emphasizing digital transformation and customer-centric solutions.
American Express names its new head of the Asian region and plans to grow in the online and digital sectors
