Oppo's reintegration of Realme signals push for cost discipline and sharper brand segmentation

Max Wang, Taipei; Jingyue Hsiao, DIGITIMES Asia Monday 19 January 2026 0

Credit: DIGITIMES

Realme, once an independent smartphone brand, will be reintegrated as a sub-brand under Oppo in a strategic move to enhance competitive positioning. This realignment will see Oppo managing three main brands: Oppo, Realme, and OnePlus, each targeting...

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