Google launches Universal Commerce Protocol to streamline AI-driven shopping

Ollie Chang, Taipei; Jingyue Hsiao, DIGITIMES Asia Thursday 15 January 2026 0

Credit: AFP

The rise of AI agent-driven shopping is transforming retail as Google unveils its open-source Universal Commerce Protocol (UCP) to create a unified standard for AI commerce. Announced at the National Retail Federation annual conference, UCP aims to...

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