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Audi's rebranding experiment backfires as Germany's big-three automakers plunge into China's price wars

Nuying Huang, Taipei 0

Credit: AFP

Volkswagen AG's "in China for China" strategy is facing an uphill battle in the market after less than six months, with the company now entering a fierce pricing war that has spread from the electric vehicle (EV) market to internal combustion engine...

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