Apple plays defense: can the iPhone 17e and M4 iPad Air unlock reluctant buyers?

Jingyue Hsiao, DIGITIMES Asia, Taipei Mar 3, 2026, 08:59, Updated: Mar 3, 2026, 09:39 0

Credit: Apple

Apple's latest product updates signal a strategic focus on defending midrange segments and encouraging upgrades from older devices, rather than delivering immediate revenue growth. The iPhone 17e and M4 iPad Air bring incremental performance improvements,...

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