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Apple’s $599 MacBook Neo tests a new low-cost play in the PC wars

Jingyue Hsiao, DIGITIMES Asia, Taipei Mar 5, 2026, 08:52 0

Credit: Apple

Apple has introduced a US$599 MacBook Neo, its lowest-priced laptop ever, in a direct bid to expand competitiveness in the global PC industry. The new model targets budget Windows PCs and Chromebooks while aiming to bring more price-sensitive consumers...

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