Europe turns into battleground as Chinese automakers surge and Kia trims price gap

Nuying Huang, Taipei

Apr 29, 2026, 08:41 0

Credit: DIGITIMES

Competition in Europe's car market is intensifying, with Tesla's March price-driven rebound of the Model Y and record sales by Chinese brands prompting established automakers to rethink pricing, production and partnerships, with implications for...

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