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Taiwan tire maker Cheng Shin turns 'virtual tires' into an EV development weapon

, Taipei
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Cheng Shin Rubber CIO Justin Chen (R), CTO Ping-hao Chen (L), and Dassault Systèmes SIMULIA CEO Michelle Ash (C). Credit: DIGITIMES

Taiwanese tire maker Cheng Shin Rubber, best known for its Maxxis brand, is nearing its 60th anniversary and using AI and digital twins to compete in a faster-moving automotive market.

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