DIGITIMES' surveys and analyses revealed that smartphone shipments in the China market reached 72.12 million units in the second quarter of 2025, representing a quarterly decrease of 0.6% but a year-over-year increase of 0.4%.
Looking ahead to the third quarter of 2025, shipments are expected to decline by 6.8% quarter over quarter and fall below the shipment levels of the same period in 2024.
In the second quarter of 2025, the top five smartphone brands in the China market were Huawei, Vivo, Xiaomi, Oppo, and Apple, with Honor dropping out of the top five to sixth place. The combined market share of these top five brands rose to 85.2% in the second quarter, up from 83.8% in the previous quarter.
Chart 1: Key factors affecting 2Q25 and 3Q25 China smartphone shipments: Supply
Chart 2: Key factors affecting 2Q25 and 3Q25 China smartphone shipments: Demand
Chart 3: China smartphone market shipments, 2Q24-4Q25 (m units)
Chart 4: China smartphone market shipments by international/local brands, 2Q24-4Q25 (m units)
Chart 5: China smartphone market share by international/local brands, 2Q24-4Q25
Chart 6: China smartphone market shipments, by China-based players, 2Q24-4Q25 (m units)
Chart 7: China smartphone market shipment share, by China-based players, 2Q24-4Q25
Chart 8: China smartphone market shipment growth by quarter by China-based players, 2Q24-4Q25
Chart 9: International brand smartphone shipments in China market, 2Q24-4Q25 (m units)
Chart 10: China smartphone market shipments by international brands, 2Q24-4Q25 (m units)
Chart 11: China smartphone market shipment share by international brands, 2Q24-4Q25
Chart 12: China smartphone market quarterly shipment growth by international brands, 2Q24-4Q25
Chart 13: China smartphone market shipments by all vendors, 2Q24-4Q25 (m units)
Chart 14: China smartphone market shipment share by all vendors, 2Q24-4Q25
Chart 15: China smartphone market shipments, 2020-2025 (m units)
