In China's vast auto market, foreign brands — and the joint ventures they once dominated — have been steadily overtaken by domestic rivals. Market share has eroded for years, forcing global carmakers to pivot strategically: embrace Chinese design, technology, and consumer sensibilities. The upcoming Beijing Auto Show is set to showcase that transformation, as a wave of foreign models infused with a distinctly "Chinese soul" debuts in a bid to reclaim lost ground.

Samsung SDI has signed a multi-year agreement to supply electric vehicle (EV) batteries to Mercedes-Benz, marking its first confirmed entry into the German luxury carmaker's EV lineup and concluding months of advanced negotiations over one of the industry's most closely watched battery deals.

Automation solutions provider Mirle announced plans to establish a joint venture with United Alloy-Tech Company (UAT), aiming to capture opportunities in the global automation and robotics market.

Taiwanese automotive electronics leader E-Lead Electronic is reshaping the future of smart cockpits through a combination of deep technological reinvention and production restructuring, as it positions itself as a full-spectrum systems supplier in an increasingly fragmented global supply chain.

Stepping into the halls of the 360° Mobility Mega Shows, one is struck not by the usual crush of visitors but by the relative calm. The thinner crowds this year underscore a deeper unease: as the global supply chain enters a more fraught phase of realignment, Taiwan's automotive industry finds itself at an awkward crossroads. On one side lie rising raw material costs and mounting tariff pressures shaped by geopolitics; on the other, the costly yet unavoidable push toward AI-driven automation. Even as the global auto market shows signs of post-pandemic recovery, for many Taiwanese suppliers the road ahead feels more punishing than expected.