CONNECT WITH US

Asustek: Launching second brand to enter low-price market is necessary

Charles Chou and Emma Wang, Taipei; Christy Lee, DIGITIMES Asia 0

To consolidate as well as expand the company’s market share, setting up a new subsidiary to target the low-price sector is a necessary move, said Johnny Shih, chairman of Asustek Computer, at the company’s May 23 shareholders meeting.

The article requires paid subscription. Subscribe Now