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Taiwan market: HP ups marketing budget for 2008

Yen Ting Chen, Taipei; Joseph Tsai, DIGITIMES Asia Tuesday 25 March 2008 0

Hewlett-Packard (HP) is planning to increase the marketing budget of its consumer product division in Taiwan by NT$10 million (US$332,200) to strengthen its brand image in the Taiwan channel, according to sources at HP Taiwan.

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