Google TV, which was first launched in 2010, will no longer see any subsequent product release in the future as Google has already merged its Google TV team with the Android team, and the company will also turn to push TV products adopting Android operating system in the future with the Chromecast being one of the star products.
Google's experience in Google TV has helped the company achieve success with its Chromecast, but the company's roadmap for the TV industry may also need to be adjusted.
Digitimes Research believes that the Chromecast will generate demand for Android TV in the market and turn the Android TV system into a core entertainment device in families because of its smartphone connectivity. The Chromecast is also expected to boost adoption of Chrome browser and increase PC advertisements' presence in the TV advertising market.
This article is an excerpt from a Digitimes Research Special Report (Trends and developments in the OTT market). Visit our latest Special reports.