Iceleads, a performance-based marketing automation company, announces that it has closed a US$3.5 million Series-A funding round from Vortex Capital Partners to accelerate growth and to speed up its global expansion.
Iceleads (http://www.iceleads.com/) adds "BuyNow" functionality to brand websites by listing retail online offers for any product. Consumers can instantly complete their purchase while retailers enjoy highly qualified leads and exposure on the brand website. For brands, the BuyNow solution turns browsers into buyers without the challenges of running expensive e-commerce operations.
By indexing product inventories of 2,800 retailers in 80 countries, Iceleads offers a global solution that can list retail offers for virtually any product in any market. Tracking leads and sales conversions are additional benefits of the BuyNow solution as it provides brands with clear insights into consumer behavior and ROI: the technology can be used to track the performance of virtually any digital marketing campaign. Current clients include multinational companies like Microsoft, NVIDIA, Lenovo, HP, Asus and Bose. Furthermore leading digital agencies also use Iceleads technology to strengthen the value proposition of the brands they work for.
The successful completion of the transaction is an important milestone for Iceleads enabling the company to sustain its leading position in BuyNow solutions worldwide. "The investment we received today enables us to drive innovation and product development, provide in-region support to our clients and to expand into new verticals such as automotive and FMCG", says Joris Kroese, Founder and CEO of Iceleads. Evert Jan de Groot from Vortex Capital Partners confirms: "There is a tremendous growth potential for digital commerce initiatives. Iceleads is very well positioned to play a dominant role in this segment."
The shareholders of Iceleads are supported by Deloitte Corporate Finance in realizing the investment.
About Iceleads
Iceleads was founded in 2011 as a subsidiary of Icecat (http://www.icecat.biz/). Altogether the group has over 20 years of channel experience working for 6.000 brands and 34.000 retailers mainly in CE and IT and employs over 100 in staff.
About Vortex
Vortex Capital Partners is a Dutch venture and buyout capital firm with a focus on companies active in internet, software and technology enabled services. The team of Vortex Capital Partners is built around successful internet and software entrepreneurs and M&A professionals, aiming to support the entrepreneurs they invest in to accelerate the expansion of their businesses. For more information, visit the Vortex Capital Partners website at http://www.vortexcp.com/
Contact Iceleads for more information, or download our press kit here: http://www.iceleads.com/pages/press/press.aspx
Joris Kroese, Founder and CEO of Iceleads and Evert Jan de Groot from Vortex Capital Partners
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