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SoC-based graphics cards were the most widely adopted GPU product in 2015 with a market share of over 70%. CPUs with integrated GPUs had the second-largest share among GPU products, but its market share has been dropping over the past few years amid weakening demand in the mainstream PC market. Shipments of discrete graphics cards have also been falling in line with decreased PC sales, but the new architectures of AMD and Nvidia are expected to heat up related shipments in 2016. AMD's new architecture, which has advantages in supporting DirectX 12, may help the firm narrow its gap with Nvidia.
