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AMD's new game in town: US$4.9 billion bet to challenge Nvidia's AI dominance

Vyra Wu, DIGITIMES Asia, Taipei 0

Credit: AFP

In a bold move to bolster its position in the fiercely competitive AI and data center markets, AMD has acquired ZT Systems for US$4.9 billion. This strategic acquisition signals AMD's intent to close the gap with Nvidia and marks the latest in a series of acquisitions and corporate investments supporting its AI strategy.

The deal, which brings approximately 1,000 systems design engineers under AMD's wing, is primarily focused on enhancing the company's expertise in AI clusters and complex data center solutions. AMD plans to divest ZT Systems' manufacturing segment, avoiding direct competition with its customers while retaining valuable systems design talent.

By bringing this talent into its fold, AMD aims to bolster its capabilities in delivering comprehensive systems solutions beyond mere chipsets. AMD is essentially buying the expertise to design rack-scale systems.

The move aligns with AMD's broader strategy to concentrate on high-margin areas and meet the increasing demands of its hyperscale customers, who require complete systems rather than individual components. By assembling a full ecosystem that includes hardware, software, and networking, AMD aims to position itself as a more formidable competitor to Nvidia, which has long dominated the AI and data center markets with its fully integrated solutions.

Furthermore, the integration of ZT Systems could also provide AMD with valuable insights from real-world deployments, potentially enhancing its ability to develop customer-centric solutions.

DIGITIMES Research analyst Luke Lin observes that the data center AI chip business has evolved beyond mere chip sales. Success in this sector now requires offering comprehensive solutions such as accelerator cards and subsystems, similar to Nvidia's HGX. Lin notes that under Nvidia's influence, the market has shifted towards demanding fully integrated system-level and rack-level solutions for customers and ODM partners.

Lin highlighted a key question arising from this move: "AMD is likely targeting a sale price of around US$3 billion for these assets. The question now is who will step in to take over ZT's manufacturing and sales operations from AMD. For Inventec, the decision is pivotal: opting out could severely shrink their export channels for general and AI servers, while taking the plunge would require a substantial financial outlay."

Jim Hsiao, another analyst at DIGITIMES Research, further explained the scenario: With its factory located in the US, the decision could be influenced by various factors. Taiwanese manufacturers eyeing expansion, or US-based OEMs specializing in AI servers, might find this an attractive prospect. The Texas location of the plant could also affect its valuation, given the considerations around local electricity costs and infrastructure.

For AMD, this acquisition is more than just a foray into manufacturing—it's a strategic move to offer integrated system-level products, akin to Nvidia's approach. Previously concentrated on chip design, AMD can now strengthen its system-level capabilities, positioning itself to deliver more sophisticated and complete solutions in the future.

As AMD works to close the gap with its more established rivals, the success of this acquisition will largely depend on how effectively it can integrate ZT Systems' talent and leverage its expertise to drive innovation in the rapidly evolving AI and data center sectors.

While the road ahead remains challenging, AMD's CEO Lisa Su remains optimistic. "This acquisition is a critical step in our long-term strategy to provide comprehensive solutions to our customers," Su stated in a press release. "We're not just selling chips anymore; we're building the future of AI and cloud computing."

In July, AMD announced the acquisition of Silo AI, Europe's largest private AI lab, for around US$665 million. Over the past 12 months, AMD has invested over US$125 million in a dozen AI companies and acquired Mipsology and Nod.ai to strengthen its AI ecosystem.

As the dust settles on this major industry move, all eyes will be on AMD to see if this US$4.9 billion gamble can shake up the AI chip market or will merely be a footnote in Nvidia's continued dominance.