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Apple grapples with AI leadership amid Siri's struggles and GenAI push

Amanda Liang, analysis; Jingyue Hsiao, DIGITIMES Asia 0

Credit: AFP

Every spring, Apple convenes its top 100 executives in an offsite meeting to chart the company's strategic direction. The 2025 meeting was focused on a critical issue—Siri, Apple's voice assistant, and its lagging performance in the rapidly advancing...

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