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BYD makes bold push in Japan but faces uphill battle for market share

Chiang, Jen-Chieh, Taipei; Eifeh Strom, DIGITIMES Asia Friday 3 October 2025 0

Credit: Bloomberg

Chinese new energy vehicle (NEV) leader BYD has rapidly gained visibility in Japan through aggressive price competition. However, to convert this visibility into stable market share and long-term consumer trust, the company still needs to overcome major...

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