Artificial intelligence (AI) is moving beyond a tool that simply answers questions and into the era of "agentic AI"—systems that make their own judgments and carry out tasks. A major event offering a comprehensive view of the latest currents in the global AI industry is once again coming to Seoul.
DMK Global, COEX, and the Korea International Trade Association (KITA) announced that they will host "AI Summit Seoul & EXPO 2026" (AISE 2026) over three days, from August 19 (Wed) to 21 (Fri), at COEX in Seoul. The conference will take place in the Grand Ballroom, while a large-scale exhibition (EXPO) runs concurrently in Hall B. Since its inaugural edition in 2018, the industrial-AI-focused event—now in its ninth year—has established itself as an annual global AI event held in Seoul.
The central theme this year is putting AI to real work, beyond mere adoption. As AI technology advances rapidly, companies now face a new challenge that goes beyond "whether to adopt AI" to "what authority to grant AI, and how to trust the results it produces." Generative AI has proven its value in producing answers and content; more recently, attention has turned to agent-based AI that independently makes decisions and takes action within enterprise workflows.
Reflecting this shift, AISE 2026 has set its theme as "The Transformation Era: Beyond Adoption – Rise of Enterprise Agents." Rather than simply introducing technology, the event focuses on how AI agents are being applied in real business settings and how they are reshaping organizations and business models.
The two-day conference, held in the COEX Grand Ballroom beginning August 19, is organized around six core themes: "AI Mega Trends," surveying fast-moving technology and market shifts; "AI Transformation," addressing changes to organizations and business models; "AI & Data," covering foundational challenges such as data labeling and MLOps; "Vertical Industry Use Cases," presenting real-world applications by sector; "AI + Robotics," exploring the convergence of AI and robotics; and the year's most talked-about theme, "Agent & Agentic AI."
The global speaker lineup also stands out. Speakers include Steve Chien, a researcher at NASA's Jet Propulsion Laboratory (JPL) who studies autonomous AI capable of independent decision-making in space; Larry Heck, a Georgia Tech professor and leading authority on conversational AI; Maxim Afanasyev of Google Cloud; Hoifung Poon, a researcher at Microsoft Research focused on AI-driven scientific discovery; and Maxime Labonne, a researcher at Liquid AI and an expert in frontier small models.
In addition, representatives from leading global technology and industry companies—including Genspark, Google DeepMind, Hyundai, DHL, Notion, IDEO, Mercedes-Benz, Seagate, Adobe, and ClickHouse—will take part to share proven use cases and technical insights across industries.
Running alongside the conference, the exhibition (EXPO) takes place in COEX Hall B over three days, from August 19 to 21. Roughly double the size of last year's edition, it will feature more than 100 exhibiting companies and over 30 speech and workshop sessions. A key highlight is the opportunity to survey the entire AI value chain under one roof—from LLMs and generative AI to AI hardware and infrastructure (GPUs, NPUs, and more), robotics and autonomous technologies, and industry-specific solutions. Visitors can experience live demonstrations of products and solutions already in operation at exhibitor booths, across categories including Industry AI, Enterprise AI, generative AI, AI platforms and infrastructure, and physical AI and robotics.
Exhibiting companies will run demos and consultations for decision-makers from Korea and abroad, and the program includes 1:1 business matching and networking parties connecting executives, developers, investors, and researchers. EXPO visitor registration is free until July 31 (Super Early Bird); from August 1 it moves to Early Bird pricing of KRW 10,000, and to a standard rate of KRW 20,000 thereafter.
Supporting programs have also been strengthened. During the event, offerings include hands-on workshops for in-depth, practical learning with leading AI technologies and solutions from Korea and abroad; investment matching connecting startups with investors; and an AI experience zone. Beyond simple viewing, the event is designed to serve as a venue for experiencing technology firsthand and connecting AI companies with industry, investors, and talent.
As AI spreads beyond individual services and solutions into every facet of enterprise operations, the event is expected to offer a chance to survey the latest trends at a glance and to gauge the potential for real-world adoption and commercialization.