Rising memory prices are prompting end customers to procure notebooks early, a shift that is expected to keep shipments steadier than usual during the traditionally weak first half of 2026, even as brands are set to raise their end notebook prices to reflect the increasing costs, according to sources from the notebook supply chain.

The global memory market is being gripped by its most severe shortage and price surge in years, one driven by structural shifts rather than the familiar boom-and-bust cycles of the past. Industry executives across the supply chain say the disruption could persist until 2027.