Google has recently announced its new wearable device platform, Google Fit, which is expected to change the business model for wearable devices to horizontal partnerships with different industries with its hardware/software integration and connectivity, according to Digitimes Research.
Google Fit provides advantages for hardware makers because it will allow them to rely on third-party apps rather than having to develop their own in-house software. The technology however is not yet associated with the medical/health segments most likely due to safety/security concerns. But that is expected to change as improvements are made as Google extends its reach with partners within those segments.
The medical/health segments are expected to be a major niche for Google to further tackle in the future. With increased safety coupled with connectivity through mobile devices, Google is expected to revamp its presence in those segments as well as similar services related to Google Health platform, which failed to take off and make a large presence in the market, leading to an end in services back in 2011.
Developments in Android meanwhile are also a top priority for Google to ensure increased safety with Google Fit and therefore increased trust and expanded business opportunities in the medical/health segments, said Digitimes Research.
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