The South Korea government-sponsored Electronics and Telecommunications Research Institute estimates the production value for digital signage in South Korea in 2016 at KRW2.55 trillion (US$2.14 billion) and forecasts that the value will increase to KRW3.97 trillion in 2020, according to Digitimes Research.
The corresponding production value for displays used in digital signage will grow from KRW1.70 trillion in 2016 to KRW2.44 trillion in 2020, Digitimes Research indicated. However, the ratio of production value for displays to that for digital signage will drop from 66.7% to 61.5% due to increasing use of connected interactive (via touch or sensing functions) digital signage.
Digital signage in South Korea comprises of four types: unconnected non-interactive models for static information or advertising content displays; unconnected interactive models which enable users to choose content; connected non-interactive ones which display information but do not allow users to choose content; and connected interactive models which enable collection and analysis of information about users and can maximize advertising.