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Top-5 notebook brands see shipments peak in August, says Digitimes Research

Jim Hsiao, DIGITIMES Research, Taipei

Global top-5 notebook brands' combined shipments in August 2020 - not including detachable models - hit a new high for 2020 as shipments to the consumer segment gew on year, and education procurement orders from Japan's GIGA School project gradually approached the peak of the year.

Hewlett-Packard (HP) saw its August shipments return above five million units thanks to robust demand from the education sectors of Japan and the US. Although the US placed a trade ban on a major Chinese Chromebook supplier of Lenovo in July, Lenovo's notebook shipments in August still went up 12% on month due to keen orders from the education sector.

Dell suffered an on-month shipment decline in August as its orders from the enterprise and consumer segments both slipped from July.

The top-3 ODMs together experienced a 2% on-month increase in August revenues. With the surge in Chromebook orders from Japan's education segment, Quanta Computer, which is the largest Chromebook supplier, was able to extend its lead against competitors.