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Tesla's price cuts challenge premium brand positioning as EV competition intensifies

Annabelle Shu, Commentary; Vyra Wu, DIGITIMES Asia Friday 25 July 2025 0

Credit: DIGITIMES

Tesla's aggressive price-cutting strategy risks undermining its luxury brand status as the electric vehicle (EV) pioneer prepares to launch affordable models in the second half of 2025, raising questions about its ability to maintain premium positioning...

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