CONNECT WITH US

Snapchat drops US$400 million on Perplexity to integrate AI search

Ollie Chang, Taipei; Emily Kuo, DIGITIMES Asia 0

Credit: AFP

Snapchat has announced a one-year, US$400 million agreement with AI search startup Perplexity to integrate its AI search engine into Snapchat's chat functionality. The partnership aims to boost advertising and subscription growth, enhance user experience,...

The article requires paid subscription. Subscribe Now