Despite various rumors and external pressures, Foxtron still showcased multiple planned vehicle models at the 2025 Hon Hai Tech Day (HHTD). Among them, the most anticipated was Model B, originally scheduled for release in 2025.
On the second day of the event, each Model B on display bore an "I'm Bria" sticker, effectively making a semi-official announcement that the Model B would soon enter the market under this new identity.
Market insiders believe the final outcome is not yet settled, but it is clear that Foxtron intends to carve out its own path. Choosing the public opening day to announce "I'm Bria" directly also served as a way to gauge market sentiment.
In fact, many media outlets sought Foxtron's comments on the circulating rumors during the first day of the tech event. However, there seemed to be an unspoken agreement, as company representatives remained tight-lipped and focused solely on introducing the vehicles. The management team disappeared shortly after the keynote speech.
The decision to use stickers on the second day to make this announcement was partly to avoid overshadowing or distracting from the first day's activities. It also demonstrated Foxtron's readiness to move forward.
Although future developments may require more time, Foxtron's commitment to advancing toward an independent brand appears to be an unwavering direction.
Article edited by Jack Wu
