Taiwan Mobile today held a Mac launch event to announce that Mac products are now officially available. Centered around the theme "Small Bite. Big Possible.", Taiwan Mobile has integrated MacBook Neo, M5-powered MacBook Air and MacBook Pro, as well as Mac mini, becoming the first telecom operator in Taiwan to deliver a full-scale Apple ecosystem.
Beyond the simultaneous launch across myfone retail stores, myfone online shop, customer service channels, enterprise divisions, and momo.com, Taiwan Mobile has introduced dedicated "Mac Experience Gateways" across 100 select myfone retail stores. These areas are supported by over 1,000 professionally trained AI Tech Consultants who provide hands-on demonstrations and personalized guidance nationwide.
At the launch event, a live demonstration showcased Taiwan Mobile’s evolution from device sales to integrated experiences. The showcase highlighted both the cross-device Apple ecosystem experience and Taiwan Mobile's own advantages-5G hotspot sharing, home Wi-Fi broadband, diverse purchasing plans, and OP Tech Life services-illustrating how Taiwan Mobile delivers one-stop solutions across network, device, and content services, tailored to different user needs, empowering customers to maximize their digital productivity in the AI era.
Tony Lin, Chief Consumer Business Officer at Taiwan Mobile, stated that as the "AI Inquiry Era" emerges, the challenge for consumers is no longer about choosing devices, but about how to effectively harness and integrate technology into everyday life. Through today's launch event demonstrations, Taiwan Mobile showed that retail stores are no longer just points of sale, but have evolved into integrated service hubs. myfone retail stores continue to strengthen their consultative service approach, upgrading into "Experience Gateways," where AI Tech Consultants guide users in understanding how devices connect and work together-bringing "Big Possible" to life.
Tony Lin, Chief Business Officer at Taiwan Mobile, at the Mac Launch Event. Credit: Taiwan Mobile
Lin further noted that Taiwan Mobile integrates 14 value-added services, including Apple One, streaming content, and cloud gaming. With select plans, customers will also receive a one-year free membership to the "GeForce NOW powered by Taiwan Mobile" Ultra Plan Hourly Subscription, enabling them to enjoy AAA titles on Mac and further expanding its entertainment and productivity value.
Live from the Launch Event: 3 Real-Life Scenarios Across Students, Professionals, and Creators
Students: MacBook Neo at $0 - A Seamless Learning Experience
The first scenario demonstrates a student’s learning journey, from attending classes to reviewing course materials, addressing the challenge of fragmented information and inefficient organization. Through Taiwan Mobile's device plans, users can easily get started with the latest MacBook Neo and step into the Apple ecosystem. By using iPhone Air to capture whiteboard content and extract or translate key information, and iPad Air to take notes during class, students can seamlessly sync everything to MacBook Neo for further review, creating a smooth and connected workflow for capturing, organizing, and learning.
After completing schoolwork, students can transition into leisure and entertainment. With GeForce NOW powered by Taiwan Mobile, there is no need to install large game files, while game progress can be saved across devices through cloud saves, enabling access to AAA titles via cloud gaming. From productive learning during the day to relaxing entertainment at night, MacBook Neo paired with Taiwan Mobile's low-latency, ultra-fast 5G and Wi-Fi delivers everything students need for a modern digital lifestyle.
Professionals: Unlimited 5G Hotspot Sharing Powers Seamless Work on MacBook Air
The second scenario focuses on professionals, highlighting how to maintain efficiency amid fragmented information and the growing demand for mobile productivity. It also showcases Taiwan Mobile's NT$1,599 monthly plan with unlimited 5G hotspot sharing.
With MacBook Air paired with iPhone and Apple Watch, users can stay productive anytime, anywhere. Whether reviewing reports during the commute, delivering presentations on the high-speed rail, or joining last-minute online meetings, they can rely on stable connectivity and smooth performance-turning every location into a mobile workspace.
Creators: OP Tech Life and Double Play Plan Enable a Seamless Creative Workflow with Mac mini
The final scenario focuses on creators, demonstrating how OP Tech Life and Double Play Plan, which integrates mobile connectivity and home Wi-Fi, address the challenges of fragmented processes across shooting, organizing, and post-production.
When shooting on the go, iPhone 17 Pro Max captures 4K video, while 5G connectivity enables real-time content transfer and processing. Back in the studio, high-speed broadband supports a smooth continuation of the creative process. With AirDrop, files can be quickly transferred and seamlessly integrated with Mac mini and other devices, allowing the entire workflow, from shooting to editing and post-production, to be completed efficiently. This empowers creators to maintain creative momentum and maximize productivity without interruption.
Four New "OP Tech Life" Bundles: Elevating Mac Across All Scenarios
To further enhance the Mac experience, Taiwan Mobile's "OP Life" series introduces four curated bundles, providing users with a complete, out-of-the-box solution for various use cases.
AI All-in-One Smart Laptop Bundles
Designed for the MacBook Neo, MacBook Air, and MacBook Pro, these bundles pair Mac notebooks with premium Logitech peripherals, including the Lift for Mac Ergonomic Vertical Mouse or the MX Master 4 for Mac Wireless Mouse. These combinations cater to entry-level users, advanced creators, and high-productivity professionals alike.
MacBook Neo Bundle: Available for $0 with a NT$1,399 (48-month) plan.MacBook Air & MacBook Pro Bundles: Starting at $15,900 and $34,900 respectively, with NT$1,399 and NT$2,699 (48-month) plans.
AI All-in-One Mini Desktop Bundle
For desktop users, the Mac mini is paired with the Logitech K580 Wireless Keyboard to meet the demands of home offices and multitasking. This versatile setup is available for $0 with a NT$1,399 (48-month) plan.
MacBook Neo AI All-in-One Bundle: $0 with NT$1,399 plan (48 months). Credit: Taiwan Mobile
Over 1,000 AI Tech Consultants Lower Barriers to Technology Use Across Four Key Areas
In addition to its multi-channel sales rollout, Taiwan Mobile has established dedicated Mac demonstration zones across 100 select myfone retail stores. Nationwide, more than 1,000 AI Tech Consultants are available to support customers. Covering four key areas across product expertise, device connectivity, customer service, and problem-solving, they help lower the barriers to cross-device usage.
By integrating 5G and Wi-Fi broadband connectivity, device selection, and value-added content services, Taiwan Mobile aims to enable customers to activate and maximize the value of the Apple ecosystem from the moment they step into the store.
Apply for Select Plans for a Chance to Win a Gold Coin; Online Shop Offers Additional Chances to Win MacBook Neo and iPhone 17e
From now until May 31, 2026, customers who subscribe to, switch to, or renew eligible plans priced at NT$1,399 or above, bundle with select Mac products, and complete registration on the official website by June 2 will receive one entry for a chance to win a gold coin. Customers who subscribe to eligible plans priced at NT$1,599 or above, renew or upgrade their plans, add annual subscriptions for streaming services, or subscribe to "Double Play Plan" with 300 Mbps or higher broadband can receive up to five entries.
In addition, customers who apply for designated plans or purchase Mac products via the myfone online shop will have the chance to win MacBook Neo, with an extra draw for iPhone 17e available until April 30. Renewal customers can receive up to NT$1,000 in myfone e-voucher rewards, with an additional NT$200 for social sharing. New subscriptions or number portability applications are also eligible for NT$500 in myfone e-vouchers.
Bundle Mac with NT$1,399+ monthly plans by May 31 to win gold coins. Credit: Taiwan Mobile
Subscribe to Eligible 5G Plans to Enjoy a One-Year Free "GeForce NOW Powered by Taiwan Mobile" Ultra Plan Hourly Subscription
Get MacBook Neo at $0 with Taiwan Mobile's NT$1,399 monthly plan. Credit: Taiwan Mobile
Customers who subscribe to Mac products with designated plans can receive trade-in discounts of up to NT$32,100, along with additional savings of up to NT$5,000 for VIP renewals. MacBook Neo is available at $0 under eligible plans. Furthermore, using the "Open Possible" Co-branded Card for purchases at myfone stores earns 2% cashback, alongside up to 3.5% cashback on telecom bills. Customers will also enjoy a range of value-added services, including a two-month free trial of Apple One, NT$50 App Store billing credits, and up to four months of YouTube Premium. In addition, a 12-month free membership to "GeForce NOW powered by Taiwan Mobile" Ultra Plan Hourly Subscription and a six-month free trial of the OP Scam Buster advanced plan.Taiwan Mobile further offers exclusive benefits such as a three-month free trial of MyVideo, Business Today app, CommonWealth Magazine Digital Subscription, and WeMo PASS, along with NT$50 ride coupons for daily rental services, providing an integrated experience across entertainment, reading, and smart lifestyle services.
For streaming services, Taiwan Mobile offers a variety of discounted plans, including Prime Video at NT$89/month (originally NT$169), HBO Max Standard Plan (annual subscription, monthly payment) at NT$160/month (originally NT$220), and Disney+ 24-month add-on plan at NT$199/month (originally NT$285), as well as the Taiwan Mobile exclusive Multi-Streaming Package at up to 44% off. Additionally, customers on the "Double Play Plan" 1Gbps designated plan can enjoy selected home appliances worth up to NT$10,000 at no cost, or up to 10 months free on the Multi-Streaming Package, plus a complimentary 3-month KKBOX trial-delivering a more complete digital entertainment experience.
NT$100 Off for Every NT$1,000 Spent on Selected Accessories for Mac
Taiwan Mobile is also introducing promotions on Mac-related accessories, covering both Apple original products and selected third-party options to enhance the overall user experience. Apple accessories include Magic Mouse with USB-C, Magic Keyboard with USB-C, USB-C Digital AV Multiport Adapter, 240W USB-C Charge Cable, 40W Power Adapter, and 70W USB-C Power Adapter.
Selected third-party accessories include laptop sleeves, the Momax ONELINK 8-in-1 USB-C multi-function adapter, magnetic privacy screen protectors designed for MacBook 13.6-inch and MacBook Neo, as well as magnetic aluminum stands, providing a wide range of options for different user needs.
