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Taiwan market: Canon unveils eight digital cameras, aiming at 20% market share in 2008

Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES Asia

Canon, on October 28, debuted eight new digital cameras, ranging from high end to entry level, for launch in the Taiwan market. Cannon is aiming at a total market share of 20% this year, according to Canon Marketing (Taiwan).

Cannon: New digital cameras specifications

Code name

Resolution (megapixel)

Optical zoom

LCD screen size (inch)

Recommended retail price (NT$)

IXUS 980 IS

14.7

3.7x

2.5

12,990* (US$389)

IXUS 870 IS

10.0

4x

3.0

11,990*

PowerShot G10

14.7

5x

3.0

16,990*

PowerShot E1

10.0

4x

2.5

6,990*

PowerShot A2000 IS

10.0

6x

3.0

8,290*

PowerShot SX1 IS

10.0

20x

2.8

Not yet determined**

PowerShot SX10 IS

10.0

20x

2.5

Not yet determined**

PowerShot SX110 IS

9.0

10x

3.0

9,990*

Source: Canon Marketing (Taiwan), compiled by Digitimes, October 2008
Note: * will be launched immediately; ** will be launched in November 2008

Canon digital camera PowerShot G10

Canon PowerShot G10
Photo: Company