EMS provider Qisda has worked with affiliated BenQ Guru Software to develop an AI-based platform for monitoring chain retail store operationss, according to Michael Lee, general manager for Qisda's Business Solutions Group.
The platform integrates AI-based data analysis, analysis of operational performance, visual analysis of images, environmental quality monitoring, and flexible allocation of human resources, with all data and information displayed on a dashboard to facilitate the headquarters' decision-making, Lee said.
Qisda has also worked with MoMagic Technologies, a startup specializing in AI-based mobile advertising, to develop online monitoring of public opinions and digital footprint, with the results on the platform.
Public opinions and keywords from leading social networks are colelcted and analyzed, providing clouds of keywords for reference for precision marketing and helping enterprises cope with public relation risks.
Digital footprint provides visualized data on differences among weekly volumes of visitors at a retail store and distribution of visitors' stay at the store.
