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Jensen Huang breaks bureaucracy at Nvidia with whiteboard and flat management strategies

Amanda Liang, Taipei; Willis Ke, DIGITIMES Asia 0

Credit: AFP

The newly released book, The Nvidia Way: Jensen Huang and the Making of a Tech Giant, reveals key insights into Nvidia's corporate culture. A notable aspect is CEO Jensen Huang's preference for whiteboards over PowerPoint presentations during business discussions. Unlike meticulously formatted slides, which can obscure meaningful ideas, Huang believes whiteboards encourage clearer and more focused exchanges.

Demonstrating his commitment, Huang's team must always prepare a whiteboard for him. Wherever Huang travels, his entourage ensures a whiteboard's availability, sometimes requiring local rental or purchase.

A former Nvidia executive recalled an instance when the whiteboard requested by Huang was so large that it took five people to move it into the conference room. Known for utilizing all available space on the whiteboard, Huang has made this tool his preferred method for demonstrating thought processes. These whiteboard meetings have become standard practice within Nvidia. At Nvidia's headquarters, dozens of conference rooms now feature entire walls covered with whiteboards.

Huang opposes the static nature of presentations commonly used by companies to convey information, as employees can hide incomplete thoughts behind polished formats and misleading text. He believes that whiteboard meetings enable managers to extract core ideas, driving them to be both rigorous and transparent.

The CEO particularly values the dynamic interaction facilitated by whiteboard meetings. During discussions, he often moves to a second whiteboard to write down his own insights, encouraging a real-time exchange of ideas. Following meetings, Huang summarizes key takeaways directly on the board, ensuring clarity on new ideas, direction, and responsibilities. He insists on using bold markers to ensure employees sitting at the back can see and contribute.

Huang's approach to strategic thinking stems from lessons learned during his college years. He recalled a professor who rounded numbers like 0.68 up to 0.7, favoring whole numbers over precise decimals. While initially puzzled, Huang later understood the value of seeing the big picture. He calls this "false precision"—a distraction from strategic decision-making that involves considering the overall situation rather than getting bogged down in details.

This mindset has permeated Nvidia's culture, where employees adopt what Huang calls "CEO mathematics": quickly estimating market size and profit potential to focus more on analyzing competitive landscapes and entry strategies, tasks that require both intuition and judgment.

An early Nvidia investor noted, "Huang is exceptional because he is both an engineer and a computer scientist." This dual-track expertise gives Huang the inferential ability and foresight to prioritize projects, estimate timelines, and allocate resources for long-term success.

Huang also places immense value on a flat organizational structure to eliminate bureaucracy and office politics. He admits that in Nvidia's early days, office politics was a major problem, but he has since implemented a model that promotes independence and accountability among employees.

The flat management design allows Huang to communicate directly with most employees in the company. This practice helps identify low-performing individuals who rely too heavily on instructions rather than independent thinking, marking a stark cultural difference that sets Nvidia apart from other Silicon Valley companies.

"It turns out that by having a large number of direct reports, we've flattened the company," Huang explained. "Information flows faster, and employees feel empowered." For Huang, this model not only streamlines operations but also ensures that Nvidia's culture remains agile and innovation-driven.